2018 Herefordshire Devil Sportive

Join us on Sunday 13th May for a marvellous ride in the Welsh Marches…


This event has now taken place
Sunday 13th May
56 miles (90km), 87 miles (139km) or 130 miles (207km)
Start / Finish in Leominster
Entry fee £29 (on the day £35)
Book nine places & get the tenth place FREE! Great for clubs & corporate groups

To claim your free place, simply enter nine people via British Cycling and email details of the tenth rider to [email protected]

Online entry EXTENDED until Saturday 12th May at 23:55
Start times:
LONG ROUTE – registration opens at 7am and you may depart from 7.30am – 8am.
MEDIUM & SHORT ROUTES – registration opens at 7.30am and you may depart from 8am – 9am
Latest Update – See below for final routes. Pre-event entry is available here

The Herefordshire Devil truly is a roll for the soul with three distance options ranging from energetic to epic! Starting out in Leominster, the fully-signed route starts with picture-perfect English villages of half-timbered houses fringed by apple orchards. Once you reach the Welsh border get ready for some hills as the route winds westwards along increasingly quiet roads and spectacular scenery. Sheep, skylarks and red kites are your main companions as you near the Elan Valley and enjoy dramatic views of the amazing dams and reservoirs. On the return route follow the bright pink arrows through glorious summer landscapes, dotted with farms, woodland and yet more sheep, back to the English border. This is a challenging and rewarding day in the saddle. Well-stocked feed stations will keep you hydrated and nourished and Drover Cycles friendly team will make sure you and your bike are well looked after. There’s a great goody bag, medal and cake for all participants!

There are three routes to choose from, all a challenging and rewarding day out. The long is not for the faint-hearted, expect to be in the saddle for up to 11 hours.
PRE-EVENT INFO can be downloaded from the website in advance – a link will be posted here.

The 56 mile route has a total of 976 vertical metres of climbing
The 87 mile route has a total of 1866 vertical metres of climbing
The 130 mile route has a total of 3316 vertical metres of climbing

We will have one food stop for the short route, two for the medium route, and three for the long route.

Please note that minor changes to the route may be necessary so please check back closer to the time.

Any questions, please contact us or check out our Frequently Asked Questions page.