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Black Friday’s not just for electronic gizmos and gadgets – at Drover Cycles it’s for bikes, too.

We’ve got a stack of ex-hire and demo bikes at knock-down prices, and one of our top picks is the Genesis Croix de Fer 931 in lush stainless steel.

The Croix is a true do-it-all, year-round bike with durability to last a lifetime.

The 931 ‘super steel’ tubeset means stunning corrosion resistance. If you still think of steel bikes as heavy and flexy, it’s time to reconsider: This is new era steel – stronger, lighter and stiffer.

The bike also comes equipped with disc brakes for superb stopping capability on wet and muddy UK roads – or in the off-road slop of a cyclocross event. website gave the Croix de Fer a stunning four out of five star review, saying: ‘Stick some decent ‘cross tyres on, and you’ll find it surprisingly capable off-road – to the point where your mountain bike might find itself staying in the shed.’

And Bike Radar was equally impressed, pinning a four out of five review on the bike. ‘As disc-equipped bikes go, the Croix de Fer is one of the best around,’ they said.

The 931 comes rack and mudguard ready, meaning it transforms instantly into a load-carrying expedition steed or tourer – in fact Brit adventurer Vin Cox took a Croix de Fer around the world – and broke records along the way.

Our ex-demo model – in size large – is in immaculate condition with only a couple of cosmetic scratches on the forks.

Give us a call on 01497 822 419 or drop us a line at [email protected] for more info.

Check out our Black Friday e-bike bargains – with savings of up to £625 – here.

Remember that buying any sale item means free entry to our Christmas prize draw. Prizes include:

*A year’s subscription to Singletrack mountain bike magazine

*Free bike fitting service

*A day’s bike hire for two

*Bike maintenance classes (taking place Jan 2015)

*Free bike servicing by our in-house tech team